Many corporations are either replacing their brochure with a promotional video or blend them together in mixed collateral package. It's easy to see why videos are becoming increasingly popular. A video can take all the aspects of the copy included in a brochure or letter and bring them to life with the added elements of moving images, 3-D animation, sound, and music.

Marketing Presentation "Loop" Videos

Actually, Thumbs Up has produced two kinds of trade show videos: presentation videos which are incorporated into a live presentation before a small, or in some cases…not so small, audience; and stand-alone kiosk or "loop" videos which play repeatedly throughout the day. The "loop" video has the benefit of being self-contained sales tool. We know that "loop" videos must capture the attention of convention goers as they walk-by. Once their attention is grabbed, the video must engage them enough to seek out further information from a company representative. Trade show videos can be a relatively inexpensive way to add pizzazz and sophistication to your overall trade show presentation.

 

Video News Releases

VNRs (Video News Releases) are typically 90-second stories packaged and distributed via satellite to television newsrooms across the country. Our approach to VNRs differs greatly from the other types of production in that no camera moves, animation, or three-point lighting are used. VNRs must be written and shot like it could have been produced under deadline with a strong local angle or interest.

There are a plethora of VNR distribution channels. News producers across the country won't use your VNR if they can't easily get their hands on it. We help you make the selection of the appropriate distribution vehicle based on your target audience demographics and your budget.

Talking about budgets, our Video News Release productions and distribution costs can run anywhere from $10,000 to $20,000. It's a budget that can only be maximized if you know what you're doing. Remember that VNRs are not commercials but electronic video presskits that are offered to television media via satellite. If your target audience is confined more locally, then direct marketing videos might prove more effective and efficient.